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Protecting Your Canadian Brand Everywhere
Is the Madrid System Right For You? If you are looking to register your trademark in multiple countries, then the Madrid Protocol system may be ideal for you. Centrally administered by the...
Does your trademark tell your “place of origin”?
For the first time in Canadian history, a court has clarified the meaning of the phrase “place of origin” as referenced in section 12(1)(b) of the Trademarks Act (the “Act”). Under this...
What’s Your Name Worth? Make it worth a lot!
Your name is one of the most valuable assets your business owns. Exactly how valuable depends on the name itself. Great names are worth a lot more than mediocre or bad ones. Before I explain,...
Beware of Acronym Trademarks
Trademarks in the form of acronyms i.e., consisting simply of letters of the alphabet are generally considered to possess a low level of inherent distinctiveness. As is firmly rooted in Canadian...