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Protecting Your Canadian Brand Everywhere
Is the Madrid System Right For You? If you are looking to register your trademark in multiple countries, then the Madrid Protocol system may be ideal for you. Centrally administered by the...
Does your trademark tell your “place of origin”?
For the first time in Canadian history, a court has clarified the meaning of the phrase “place of origin” as referenced in section 12(1)(b) of the Trademarks Act (the “Act”). Under this...
What’s Your Name Worth? Make it worth a lot!
Your name is one of the most valuable assets your business owns. Exactly how valuable depends on the name itself. Great names are worth a lot more than mediocre or bad ones. Before I explain,...
Beware of Acronym Trademarks
Trademarks in the form of acronyms i.e., consisting simply of letters of the alphabet are generally considered to possess a low level of inherent distinctiveness. As is firmly rooted in Canadian...
5 Reasons You Need to Trademark
Are you operating your business without a trademark registration? My name is Cynthia Mason. I am a Canadian lawyer and trademark agent, and I specilize in helping businesss. protect their brands. One of the most tragic situations I see as a trademark lawyer happens when a business owner, who has invested so much into launching […]
How to protect your trademark online
My name is Cynthia, and I’m a Canadian lawyer and trademark agent with Mason Professional Corporation and Markably.ca. We’re in this time of physical and social distancing, and in response, a lot of businesses are moving their products and services online. And so I thought, what better time than now to have a little discussion […]
What is a Trademark?
One of the questions that I received this week from a client was, “Can a hashtag be a trademark?” And the answer to that is actually not as simple as you think. It really depends on how you’re using it. I think the ultimate question comes down to what is a trademark? Oftentimes people don’t […]