Cynthia Mason
Mason Professional Corporation

555 Legget Drive, Suite 304
Ottawa, ON K2K 2X3


Contact Us


All’s NOT Well in Fun and Games

Section 22 of the Canadian Trademarks Act – Depreciation of Goodwill, is fast becoming a popular mechanism for established brand owners in Canada seeking to protect their trademarks from dilution. […]

The Most Common Trademark Mistakes Made by New Product Entrepreneurs

I recently participated on a panel discussion about what it takes to bring a product to market. I want to share with you some of the product trademark insights that […]

Transformation of Madrid Protocol Applications into Canadian Trademark Applications

What happens to your Madrid Protocol trademark application if your home country trademark application is rejected?

Let’s backtrack a bit.

The international procedure under the Madrid Protocol (the Protocol) begins with a […]

CIPO WILL CALL YOU – Telephone Amendment Practice in Canadian Trademark Prosecution

In the interest of timeliness and efficacy, the Canadian Intellectual Property Office (CIPO) allows for certain amendments to pending trademark applications to be initiated by way of a simple telephone […]

Extensions of Time in Canadian Trademark Applications

Extensions of time in Canadian trademark prosecution are exceptional. The seemingly limitless ability to secure extensions in trademark examination is simply a thing of the past. Foreign counsel and domestic […]

One “McMortgage” Coming Up………Or Not!

The Canadian Trademarks Opposition Board (the “TMOB”) has officially declared that a claim of depreciation of goodwill, can serve as a valid ground of opposition in trademark opposition proceedings.

On October […]

Madrid Protocol Trademark Applications: Foreign Trademark Counsel (and Applicants) Should Always Be In The Know!

Canada’s accession to the Madrid Protocol became effective on June 17, 2019. Since then, it has become a popular means of securing trademark protection in Canada.

The Madrid Protocol offers businesses […]

Use it or Lose it … Federal Court of Appeal Provides Clarity on What Constitutes Trademark “Use” for Services on the Internet

Use is a fundamental concept in Canadian trademark jurisprudence. The Canadian Trademarks Act (the “Act”) confers priority rights to the first user of a trademark and codifies the common law […]

How to preserve and protect your brand

Naming tips and DIY search strategies to make sure your brand is protected online

We’re in the middle of an economic crisis and for most of us, it’s been a crazy […]

Innovation needs an origin story, they said

Successful businesses don’t just pop out of the ether. Were that true, the world would be full of lazy (but rich!) entrepreneurs just sloth’ing around wallowing in their achievements, and […]

How to Do Your Own Business Name Search

You have an awesome business idea and a great name to match. It’s the perfect blend of creative and suggestive, and it speaks volumes to your target customers. Someday it […]

How 30 Free Minutes Can Change your Business

I offer a free 30-minute consultation to all new or potential clients.

This is not a sales call where I tell you how great it is to work with me (it […]

Load More Posts