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Beware of Acronym Trademarks
Trademarks in the form of acronyms i.e., consisting simply of letters of the alphabet are generally considered to possess a low level of inherent distinctiveness. As is firmly rooted in Canadian...
SUBWAY vs “BUDWAY”, a Cannabis Parody Mark
Here we go, again. The Canadian Federal Court has yet again sent a strong message to cannabis retailers who (foolishly) try to piggyback on the fame and reputation of established Canadian...
How to Protect Your Brand on Social Media
Social media usage has increased dramatically amidst the Covid-19 pandemic. Businesses, from mom & pop stores to big-box retailers have increased social media usage as a means to connect with...
How to protect your brand worldwide
Trademarks are territorial by nature. This means that protection is achieved and enforceable on a country-specific basis. For example, a Canadian trademark registration provides exclusivity in...
5 Reasons You Need to Trademark
Are you operating your business without a trademark registration? My name is Cynthia Mason. I am a Canadian lawyer and trademark agent, and I specilize in helping businesss. protect their brands. One of the most tragic situations I see as a trademark lawyer happens when a business owner, who has invested so much into launching […]
How to protect your trademark online
My name is Cynthia, and I’m a Canadian lawyer and trademark agent with Mason Professional Corporation and Markably.ca. We’re in this time of physical and social distancing, and in response, a lot of businesses are moving their products and services online. And so I thought, what better time than now to have a little discussion […]
What is a Trademark?
One of the questions that I received this week from a client was, “Can a hashtag be a trademark?” And the answer to that is actually not as simple as you think. It really depends on how you’re using it. I think the ultimate question comes down to what is a trademark? Oftentimes people don’t […]