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Here we go, again. The Canadian Federal Court has yet again sent a strong message to cannabis retailers who (foolishly) try to piggyback on the fame and reputation of established Canadian...
Social media usage has increased dramatically amidst the Covid-19 pandemic. Businesses, from mom & pop stores to big-box retailers have increased social media usage as a means to connect with...
Trademarks are territorial by nature. This means that protection is achieved and enforceable on a country-specific basis. For example, a Canadian trademark registration provides exclusivity in...
Knowledge is power, especially when it comes to protecting your intellectual property. Knowledge of your rights coupled with the registrations to prove you own your intellectual creations transforms...
Are you operating your business without a trademark registration? My name is Cynthia Mason. I am a Canadian lawyer and trademark agent, and I specilize in helping businesss. protect their brands. One of the most tragic situations I see as a trademark lawyer happens when a business owner, who has invested so much into launching […]
My name is Cynthia, and I’m a Canadian lawyer and trademark agent with Mason Professional Corporation and Markably.ca. We’re in this time of physical and social distancing, and in response, a lot of businesses are moving their products and services online. And so I thought, what better time than now to have a little discussion […]
One of the questions that I received this week from a client was, “Can a hashtag be a trademark?” And the answer to that is actually not as simple as you think. It really depends on how you’re using it. I think the ultimate question comes down to what is a trademark? Oftentimes people don’t […]