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Beware of Acronym Trademarks
Trademarks in the form of acronyms i.e., consisting simply of letters of the alphabet are generally considered to possess a low level of inherent distinctiveness. As is firmly rooted in Canadian...
SUBWAY vs “BUDWAY”, a Cannabis Parody Mark
Here we go, again. The Canadian Federal Court has yet again sent a strong message to cannabis retailers who (foolishly) try to piggyback on the fame and reputation of established Canadian...
How to Protect Your Brand on Social Media
Social media usage has increased dramatically amidst the Covid-19 pandemic. Businesses, from mom & pop stores to big-box retailers have increased social media usage as a means to connect with...
How to protect your brand worldwide
Trademarks are territorial by nature. This means that protection is achieved and enforceable on a country-specific basis. For example, a Canadian trademark registration provides exclusivity in...