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Madrid Protocol Trademark Applications: Foreign Trademark Counsel (and Applicants) Should Always Be In The Know!
Canada’s accession to the Madrid Protocol became effective on June 17, 2019. Since then, it has become a popular means of securing trademark protection in Canada. The Madrid Protocol offers...
How to preserve and protect your brand
Naming tips and DIY search strategies to make sure your brand is protected online We’re in the middle of an economic crisis and for most of us, it’s been a crazy couple of weeks (stating the...
Innovation needs an origin story, they said
Successful businesses don’t just pop out of the ether. Were that true, the world would be full of lazy (but rich!) entrepreneurs just sloth’ing around wallowing in their achievements, and there...
How to Do Your Own Business Name Search
You have an awesome business idea and a great name to match. It’s the perfect blend of creative and suggestive, and it speaks volumes to your target customers. Someday it will be a household name....
5 Reasons You Need to Trademark
Are you operating your business without a trademark registration? My name is Cynthia Mason. I am a Canadian lawyer and trademark agent, and I specilize in helping businesss. protect their brands. One of the most tragic situations I see as a trademark lawyer happens when a business owner, who has invested so much into launching […]
How to protect your trademark online
My name is Cynthia, and I’m a Canadian lawyer and trademark agent with Mason Professional Corporation and Markably.ca. We’re in this time of physical and social distancing, and in response, a lot of businesses are moving their products and services online. And so I thought, what better time than now to have a little discussion […]
What is a Trademark?
One of the questions that I received this week from a client was, “Can a hashtag be a trademark?” And the answer to that is actually not as simple as you think. It really depends on how you’re using it. I think the ultimate question comes down to what is a trademark? Oftentimes people don’t […]