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What’s Your Name Worth? Make it worth a lot!

What’s Your Name Worth? Make it worth a lot!

Mar 10, 2022 | Trademark Protection, Trademark Registration, Trademark Searches

Share This :Your name is one of the most valuable assets your business owns. Exactly how valuable depends on the name itself. Great names are worth a lot more than mediocre or bad ones.  Before I explain, I want to clarify what makes a name truly great. In very...
Beware of Acronym Trademarks 

Beware of Acronym Trademarks 

Mar 2, 2022 | Trademark Protection, Trademark Registration, Trademark Searches

Share This :Trademarks in the form of acronyms i.e., consisting simply of letters of the alphabet are generally considered to possess a low level of inherent distinctiveness. As is firmly rooted in Canadian law, trademarks on the lower end of the distinctiveness...
SUBWAY vs “BUDWAY”, a  Cannabis Parody Mark  

SUBWAY vs “BUDWAY”, a Cannabis Parody Mark  

Feb 17, 2022 | Trademark Protection, Trademark Registration, Trademark Searches

Share This :Here we go, again.  The Canadian Federal Court has yet again sent a strong message to cannabis retailers who (foolishly) try to piggyback on the fame and reputation of established Canadian brands.  Over the years, we have seen a dramatic increase in...
How to Protect Your Brand on Social Media 

How to Protect Your Brand on Social Media 

Feb 9, 2022 | Trademark Protection, Trademark Registration, Trademark Searches

Share This :Social media usage has increased dramatically amidst the Covid-19 pandemic. Businesses, from mom & pop stores to big-box retailers have increased social media usage as a means to connect with consumers and enhance sales.   Generally speaking,...
How to protect your brand worldwide

How to protect your brand worldwide

Feb 2, 2022 | Trademark Protection, Trademark Registration, Trademark Searches

Share This :Trademarks are territorial by nature. This means that protection is achieved and enforceable on a country-specific basis. For example, a Canadian trademark registration provides exclusivity in Canada, whereas a Jamaican trademark registration will do the...
2021 and how to build your business name!

2021 and how to build your business name!

Jan 14, 2022 | Trademark Protection, Trademark Registration, Trademark Searches

Share This :Knowledge is power, especially when it comes to protecting your intellectual property. Knowledge of your rights coupled with the registrations to prove you own your intellectual creations transforms your business into an impenetrable fortress. Freely...
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Recent Posts

  • Protecting Your Canadian Brand Everywhere
  • Does your trademark tell your “place of origin”?
  • What’s Your Name Worth? Make it worth a lot!
  • Beware of Acronym Trademarks 
  • SUBWAY vs “BUDWAY”, a Cannabis Parody Mark  

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