Share This :Your name is one of the most valuable assets your business owns. Exactly how valuable depends on the name itself. Great names are worth a lot more than mediocre or bad ones. Before I explain, I want to clarify what makes a name truly great. In very...
Share This :Trademarks in the form of acronyms i.e., consisting simply of letters of the alphabet are generally considered to possess a low level of inherent distinctiveness. As is firmly rooted in Canadian law, trademarks on the lower end of the distinctiveness...
Share This :Here we go, again. The Canadian Federal Court has yet again sent a strong message to cannabis retailers who (foolishly) try to piggyback on the fame and reputation of established Canadian brands. Over the years, we have seen a dramatic increase in...
Share This :Social media usage has increased dramatically amidst the Covid-19 pandemic. Businesses, from mom & pop stores to big-box retailers have increased social media usage as a means to connect with consumers and enhance sales. Generally speaking,...
Share This :Trademarks are territorial by nature. This means that protection is achieved and enforceable on a country-specific basis. For example, a Canadian trademark registration provides exclusivity in Canada, whereas a Jamaican trademark registration will do the...
Share This :Knowledge is power, especially when it comes to protecting your intellectual property. Knowledge of your rights coupled with the registrations to prove you own your intellectual creations transforms your business into an impenetrable fortress. Freely...
