Share This :Knowledge is power, especially when it comes to protecting your intellectual property. Knowledge of your rights coupled with the registrations to prove you own your intellectual creations transforms your business into an impenetrable fortress. Freely...
Share This :Distinctiveness is the heart of a valid trademark. At its core, a trademark must actually distinguish, or be adapted to distinguish the goods and services of one provider from those of others. It is for this reason that generic terms are not protectable as...
Share This :I recently participated on a panel discussion about what it takes to bring a product to market. I want to share with you some of the product trademark insights that I shared in that discussion. As a lawyer, unfortunately, I see far too frequently the...
Share This :Naming tips and DIY search strategies to make sure your brand is protected online We’re in the middle of an economic crisis and for most of us, it’s been a crazy couple of weeks (stating the obvious, I know!). But, what does this mean for your business? Is...
Share This :You have an awesome business idea and a great name to match. It’s the perfect blend of creative and suggestive, and it speaks volumes to your target customers. Someday it will be a household name. You’re already envisioning it on your business cards,...
Share This :I will be attending the Ontario Craft Brewers Conference in Toronto today, and I couldn’t be any more excited! The craft beer industry in Canada is exploding. There’s new brands appearing almost weekly, and consumers have a lot of choices. The crowded...
