5 Reasons You Need to Trademark

5 Reasons You Need to Trademark

Share This : Are you operating your business without a trademark registration? My name is Cynthia Mason. I am a Canadian lawyer and trademark agent, and I specilize in helping businesss. protect their brands. One of the most tragic situations I see as a trademark...
How to protect your trademark online

How to protect your trademark online

Share This : My name is Cynthia, and I’m a Canadian lawyer and trademark agent with Mason Professional Corporation and Markably.ca. We’re in this time of physical and social distancing, and in response, a lot of businesses are moving their products and services...
What is a Trademark?

What is a Trademark?

Share This : One of the questions that I received this week from a client was, “Can a hashtag be a trademark?” And the answer to that is actually not as simple as you think. It really depends on how you’re using it. I think the ultimate question...
Innovation needs an origin story, they said

Innovation needs an origin story, they said

Share This :Successful businesses don’t just pop out of the ether. Were that true, the world would be full of lazy (but rich!) entrepreneurs just sloth’ing around wallowing in their achievements, and there would be nothing left to invent or innovate! No, unfortunately...
How to Do Your Own Business Name Search

How to Do Your Own Business Name Search

Share This :You have an awesome business idea and a great name to match. It’s the perfect blend of creative and suggestive, and it speaks volumes to your target customers. Someday it will be a household name. You’re already envisioning it on your business cards,...
How 30 Free Minutes Can Change your Business

How 30 Free Minutes Can Change your Business

Share This :I offer a free 30-minute consultation to all new or potential clients. This is not a sales call where I tell you how great it is to work with me (it is), or how you’re risking your shirt if you don’t (you won’t). I offer this time to get you started on...
Ontario Craft Brewers Conference 2017

Ontario Craft Brewers Conference 2017

Share This :I will be attending the Ontario Craft Brewers Conference in Toronto today, and I couldn’t be any more excited! The craft beer industry in Canada is exploding. There’s new brands appearing almost weekly, and consumers have a lot of choices. The crowded...