All’s NOT Well in Fun and Games

All’s NOT Well in Fun and Games

Share This :Section 22 of the Canadian Trademarks Act – Depreciation of Goodwill, is fast becoming a popular mechanism for established brand owners in Canada seeking to protect their trademarks from dilution. In cases where claims of trademark infringement and...
One “McMortgage” Coming Up………Or Not!

One “McMortgage” Coming Up………Or Not!

Share This :The Canadian Trademarks Opposition Board (the “TMOB”) has officially declared that a claim of depreciation of goodwill, can serve as a valid ground of opposition in trademark opposition proceedings. On October 5, 2020, the TMOB released a ground-breaking...
How to preserve and protect your brand

How to preserve and protect your brand

Share This :Naming tips and DIY search strategies to make sure your brand is protected online We’re in the middle of an economic crisis and for most of us, it’s been a crazy couple of weeks (stating the obvious, I know!). But, what does this mean for your business? Is...
5 Reasons You Need to Trademark

5 Reasons You Need to Trademark

Share This : Are you operating your business without a trademark registration? My name is Cynthia Mason. I am a Canadian lawyer and trademark agent, and I specilize in helping businesss. protect their brands. One of the most tragic situations I see as a trademark...